In the past, many websites went to print rather than going online due to cost factors. Print marketing is now being replaced with online marketing because online marketing has become more affordable. From just the content, to producing their skill-set and delivery, social media and compelling web design keeps up standards. Having both the ability
Business-to-business marketing requires a distinct set of skills, processes and strategies, compared with marketing to individual consumers. B2B strategies target unique buyer personas along a modified customer journey. From the conceptual frameworks of successful B2C marketing efforts to the thought-provoking frameworks associated with new B2B marketing, this volume aims to bring out the optimal flavor
Today, content is one of the most crucial aspects in any successful site or digital marketing business. Without sufficient content, you would not be able to create engaging and relevant content that is appropriate both for the demographics you cater to and for search engines. This is because content must be vital and concise and
Now more than ever, the world is dominated by visuals. People send all their enquiries to look at. Social media are more popular. Content sharing platforms are being praised. And The biggest social video platform YouTube continued to grow this year. To attract more customers and increase brand awareness, there are few things you can
With the advancement in digital tools and technological changes, not only attitudes, but also the methods of work changed several times over. Five or nearly six years ago, the B2B segment of the economy really had not taken full benefit from the best of ‘E’ tools. That has changed in a very short period of
In digital marketing itself, because of its own necessity in business, businesses often try to use digital marketing service firms. naturally, there are debates on in-house versus agency, and at times, a company might want to have a full-time agency onsite. And given the higher cost of an agency, a company needs to get as
Digital marketing is brand’s way to connect and influence customer behaviors through its use of technology and advertising. It is a core part of operating any business and plays a crucial role in its success. Digital marketing used to focus on print ads, radio and TV commercials only after offline marketing. As of today eCommerce-only
To stay on the top of the list against competitors, the web design tools most websites wish for most turn out to be color harmony and great typography. Whatever the platform from which users access your website from – desktop, mobile or tablets – you have to have everything properly coordinated. The result of recent
As the events of the last year showed, these are great for sending information across divisions, teams, hierarchies or elsewhere. Nevertheless, even if you don’t tighten up your social media marketing strategy to fit the current trends and prioritize by future proofing, you can still attract more followers and even increase your brand fans. To
If there's one thing that can be said about 2020, it's that it was everything but ordinary. The profits of less than half of enterprises are likely to rise next year. As we approach 2021, it's critical for your company to pivot in a way that will allow it to both survive and grow in
