If there’s one thing that can be said about 2020, it’s that it was everything but ordinary. The profits of less than half of enterprises are likely to rise next year. As we approach 2021, it’s critical for your company to pivot in a way that will allow it to both survive and grow in these challenging times. That is why, in this article, we will discuss the top digital marketing trends for 2021.
To increase leads and revenue, your company should investigate as many of these as feasible. These digital marketing trends for 2021 will provide the highest return on investment, indicating that they will be a sound investment regardless of your company’s present financial situation.
Increased Focus on Social Media Marketing
In 2021, social media marketing is likely to become one of the digital marketing trends that receives more attention. Marketing budgets spent a quarter of their money on social media marketing by mid-2020. The importance on social media as a tool to reach potential clients only expanded when the epidemic altered consumer habits online. This pattern is anticipated to continue till 2021.
Getting Verified Google Listings to Focus on Local SEO
A focus on local SEO Agency London for brick-and-mortar businesses will become a major focus. This is due to many small businesses struggling after lockdown and state-at-home orders were mandated in many places. Google My Business offers an excellent way for consumers to find businesses more easily based on geographical location. This was a previously under-utilized marketing tactic that will see greater use in 2021
Better Communication About Availability
With supply chains severely disrupted in 2020, one of the digital marketing trends in 2021 will be increased and better communication about the availability of items. Many businesses were struggling with their products going out-of-stock. This led to consumers heading to competitors who still had those items in stock. Making it possible to receive alerts once an item is back in stock can help keep customers from jumping ship.
Optimizing Content for Voice Search
While Google’s algorithm does not now consider voice search, users are nonetheless using it more frequently. The search results, on the other hand, are usually different from what you get when you write something into the search box. Optimizing written content for voice search is one of the digital marketing trends we see for 2021.
Holding onto your own customers and preventing churn is much cheaper than going out and getting new customers. In fact, it could be around five times less expensive to do so! When you keep your customers happy, they are likely to stay for the long haul. Segmenting customers allows you to personalize what your customers see, placing them in different email lists. This more targeted approach to marketing can help you save more on your advertising budget and keep customers happy.
Greater Focus on Interactive Content
Whether it’s on your website or on social media, interactive content keeps consumers more engaged. A quiz, game, poll, interactive movie, survey, or contest are examples of interactive content. You have the potential to rapidly expand the reach of your brand. It’s a cost-effective technique to generate more leads that viewers will love connecting with. One of the digital marketing trends for 2021 that you should be aware of is
Greater Focus on Engaging Employees
The pandemic has led to employee productivity declining. With many existing employees working remotely, it has become challenging for some to manage the demands of their children and deal with the lack of social interaction. Morale and productivity have taken a beating. That’s why we see one of the digital marketing trends in 2021 being engaging with employees more. Using the communication channels available, like Zoom, help maintain the sense of a company culture that feels inclusive.
Creating More Highly-Targeted Ads
For two reasons, creating more highly-targeted ads will become more important as a digital marketing trend in 2021. One benefit is that it will save money on advertising. When you design user-targeted adverts, you consider your target audience’s age, geography, gender, and preferences. People are more inclined to click or tap on an ad that is tailored to their specific interests.
People have short attention spans these days. That’s why you need to hook them quickly. Short-form videos make that possible. Social media platforms like Instagram and TikTok are prime locations for this type of marketing tactic. If you want to reach Gen Z, then TikTok is the way to go. When you want to reach Millennials and Gen X, Instagram is your place. Short-form videos also work on Facebook, which is a prime location for reaching Baby Boomers. You’ll want to get in on this one because it is expected to be one of the top 2021 digital marketing trends.
Content Optimized for Search Engines
SEO is something that has been very important for years, and 2021 will be no different. There is a lot to know about SEO, especially since Google’s algorithm is regularly updated to factor in more elements. Today, there are around 200 elements it factors in when it comes to SEO. Content writing will be your main generator of organic traffic, so you want to create content that is interesting and helpful, while optimizing it so that it reaches the top of the search results.
If you don’t have a website for your business yet, then definitely get one. If you already have one, then you should consider giving it a facelift. Make sure to use plenty of visual content that engages people and captures their attention. Also, make sure it’s secure with an SSL certificate. Your website should be mobile-friendly and load quickly.
To survive and thrive in 2021, you’re going to need to revamp your Digital Marketing Agency. When you keep these digital marketing trends in mind for 2021, you’ll solidify your position as a company that will do remarkably well, given everything that’s going on. It’s time to boost your company’s traffic, leads, and revenue, so start implementing these digital marketing trends for 2021 right away!