As the events of the last year showed, these are great for sending information across divisions, teams, hierarchies or elsewhere.

Nevertheless, even if you don’t tighten up your social media marketing strategy to fit the current trends and prioritize by future proofing, you can still attract more followers and even increase your brand fans. To achieve this as well as keep up with industry standards as well as product promotions, this article looks at the latest trends and which platforms form the image image of a company workers need to engage on to stay relevant.

1. The rise of influencer marketing

For social media influencer marketing, the most recent Google trends data shows that marketers surpassed print marketing accounts for popularity.

The most important thing to note here is that it’s not only the influencers with massive fan-followings who enjoy the popularity of the brands but, most commonly, so-called micro-influencers who have fewer followers but higher engagement among their audience.

Yes, you can take our advice and find reliable influencer ourselves through the influencer discovery platforms. That will definitely help you quickly figure out whether or not one of your key sources is actually genuine.

2. Shorter video content

For a couple of years now, many marketers have already anticipated that video content was going to take over as the primary form of visual content all the way from content generation to ad campaigns.

As a general rule, shorter videos which don’t require a lot of viewing time usually produce better interest in the creator of the content video. Generally speaking, a maximum of 10-15 seconds results in more subscribers enjoyed.

Here are the two ways to utilize video content that are rapidly rising in popularity:

    • TikTok has become the primary source of video content, especially after the launch of TikTok Business which allowed for paid ads to be implemented.
    • Instagram Reels has recently gained huge popularity among businesses and can heavily impact the flow of traffic to your Instagram account as video content becomes of higher interest.

3. Voice search optimisation

What is voice search? Apple’s Siri, Google Assistant, and Amazon’s Alexa are the biggest examples of the most renowned voice assistants. Nowadays, voice search has started to play a valuable role in your company’s search engine optimization (SEO) strategy.

According to Forbes, a recent public survey among American online consumers showed that “76% of consumers, ages 18 to 34, had used voice search to find information for a local business in the last 12 months.” And this makes this rising phenomenon something definitely worth thinking about.

Interested in the latest trends?

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