To say the least, the year 2020 was a frenzy. Some of last year’s forecasted digital marketing trends were swiftly accepted and became the norm, while others were left behind owing to the epidemic.
Last year, ecommerce was one of the most profitable businesses, with several new startups entering the market and making a big splash. The sale of remote working tools has also skyrocketed. If you’re a startup trying to build a name for yourself, you’ll need to take advantage of marketing trends as soon as possible to get a leg up on the competition.
For this year 2021, what are the top digital marketing trends for startups to watch out for?
Let’s find out.
5 Top Digital Marketing Trends for Startups in 2021
Our digital marketing experts have been hard at work with London-area startups and small businesses, assisting them in dealing with the new pandemic problems. In the last year, our digital marketing agency has helped a number of London businesses save money and increase profits by implementing customer-centric methods.
In this blog, we’ll look at some of the digital marketing trends for 2021 predicted by our digital marketing agency.
1. The Enriched Chatbots with Conversational-AI
Chatbots have become one of the top digital marketing trends in the past few years. It’s still continuing to be on the list with the enhanced conversational-AI experience that many customers crave.
In fact, in a study conducted by Juniper Research, it’s found that the mainstream adoption of chatbots is expected to cut business costs by $8 billion by 2022.
For new startups, the chatbot is seen as an affordable way to provide the best customer service with minimal intervention. There are various online chatbot tools for budget-friendly rates customized by startups to offer quick, satisfactory answers to customer queries.
2. The All-Time Favourite Video Marketing
Video marketing has evolved into a critical marketing tactic with enormous potential for driving conversions in a variety of ways. Customers increasingly prefer the quick and easy option of watching a video on the fly rather than reading a lengthy text.
There are so many ways you can use videos to market your startup:
- On the homepage of your website as an introductory video
- On the YouTube channel
- As a part of the paid advertising strategy
- Social media posts
- Product explainer video
- Video thumbnails for blogs
Depending on the industry your startup is in, you can simplify your customers’ lives with a short, concise video that answers their questions.
You get the most out of your videos, make sure to include suitable subtitles, background music, and clear audio. You can also request that your consumers provide you video testimonials, which you can use in your marketing effort.
3. Voice Assistant-Enabled Searches
Voice-controlled digital assistants like Siri and Alexa are slowly and surely gaining momentum in the search volumes.
Previously, marketers optimized their websites for only the searches that’ll be typed into the search box. But with the increase in the sales of voice assistant devices, websites now need to be optimized for voice searches too.
In research conducted by the Pew Research Center in 2017, it was found that 46% of Americans are using digital voice assistants.
42 percent of them used it on their cellphones, 14 percent on a computer or tablet, and 8% on a standalone device like the Amazon Echo or Google Home.
With over half of the population utilising voice searches, optimising content for voice searches and SEO best practises is becoming increasingly critical.
If you want to add voice search engine optimization to your SEO Agency London, you can reach out to the specialists at our digital marketing agency in London.
4. ROI-Rich Influencer Marketing
Open any social media platform and you can see a bunch of top influencers promoting products and so many followers devouring every word they say.
Influencer marketing is a powerful tool when used properly and can quickly increase revenue by multiple folds.
According to a study by Business Insider, the number of money brands spends on influencer marketing is predicted to increase to $15 billion by 2022.
Among the influencer marketing strategy, more than three-fourth of the brands focus on Instagram over other social media platforms. But this isn’t to say that you should also focus on only that social media platform.
Analyze where a majority of your target customers are. Pick that social media platform, find out the influencers who can sway the consumer decisions, and rope them in to promote your startup’s products.
5. Quick-to-Shop Social Commerce
Social media e-commerce is gaining popularity, with brands branching out and using it for quick conversions.
While there are brands that use social commerce as one conversion point, some are using it as the sole e-store. The shoppable posts on Instagram and Facebook are making it easy to buy products in a single click.
For physical product-based startups, social commerce is a great advantage to fetch high revenue with minimum investment. With just a few high-def photographs, attractive product descriptions and great customer reviews, companies can easily convert their social media followers into long-time customers.
We offer setting up social commerce pages on these social media platforms as a part of our digital marketing agency to maximize your reach and take advantage of the micro-moments.
There are a slew of other digital marketing trends to look forward to in 2021. These five trends are the simplest and most advantageous for startups to implement out of all of them.
So, if you’re a startup founder or marketer, we strongly advise you to design your marketing campaigns with these trends in mind.