Monthly Archives: December 2021

In the past, many websites went to print rather than going online due to cost factors. Print marketing is now being replaced with online marketing because online marketing has become more affordable. From just the content, to producing their skill-set and delivery, social media and compelling web design keeps up standards. Having both the ability

Business-to-business marketing requires a distinct set of skills, processes and strategies, compared with marketing to individual consumers. B2B strategies target unique buyer personas along a modified customer journey. From the conceptual frameworks of successful B2C marketing efforts to the thought-provoking frameworks associated with new B2B marketing, this volume aims to bring out the optimal flavor