How to Optimize Your Digital Marketing Strategy in SEO

As a part of any business’s online success, you now comprehend the importance of Search Engine Optimization (SEO). You grasp the concepts, and you also understand that it’s an important facet of any company’s online success.

Many companies are struggling in finding an appropriate balance for their digital marketing strategy as well as their SEO effort. This guide can help you set a proper balance and can help you catch up.

Want to build an SEO-optimized campaign around your digital marketing strategy? Then, read this article on how to optimize your SEO campaign in SEO.

Unlike many other subjects, SEO optimization is more of an art than a science. And while the creative side of the evolution of a hypothetical sales funnel is vital, there are clear steps you can take to improve your search rankings and draw more users into the top of your sales funnel.

Your SEO and marketing focus should be to get your website top priority on Google as you need 42% of the traffic that comes from there.

With the help of SEO-driven rankings, your brand can also increase its relations with your and receive more traffic from the Internet, attracting more people to you.

  • Reach
  • Credibility
  • Authority
  • Sales
  • Name recognition

Establishing Keywords

3 important steps: Identifying effective keywords, then doing keyword research and then implementing the new keywords using SEO.

  • Perform a competitor analysis by using an SEO tool MOZ, to look at your website’s Domain Authority. Moz uses a scale from 0-100, which could help you perform a competitor analysis. You can use this type of analysis to recognize high value keywords, or easy targets.
  • Build a relevant keyword map Once you’ve determined your market data and have a good keyword map “relatively” in place, then you can locate keywords with good search volume and ideal keyword difficulty using tools such as – SEMrush, Google Adwords, or Ahrefs. After this is done, the kind of information which should be standard practice.
    • Keywords that touch upon the same topic or question are grouped together to create potential URLs.
    • Using the keywords buckets, potential URLs are created and/or written about.
  • Optimize on-page content Now that your websites have the proper keywords and adding relevant content, you can then create web pages with proper SEO features.
    • Within the first 100 words and title.
    • use an H1 tag.Use H2 as subheadings.
    • Word frequency should be high without keyword stuffing and external/internal link optimization.
    • Check for counter-intuitive web design to inform your web visitors to it.

Informative Content

Google’s mission is to provide the user with the most relevant, useful, and up-to-date articles possible. Successful content isn’t about clicks, but about audience engagement.

Because these two digital marketing functions are complementary and interlinked; publication and generation of digital content should be tempered by an evidence-based approach and a committed focus on support-driven leads. Content creation will best end in engagement and action if it is fully aligned with the business case, messaging, and conversion metrics.

In order to be useful, interesting, and applicable, information must be based on reliable and respected research and reported facts. That information then needs to be broken down, put into the right context, easy to digest, and given to your target audience in a way they can absorb. To do this, a well-developed brand messaging should address the product/service and differentiate your company. Some examples of effective calls to action that move viewers along the sales funnel are “Buy Now”, “Schedule A Visit” and “Request A Demo” (there are many others if you would like to see).

Link Building

Links to your business can boost your rankings in search results. That’s because links go to both a marketer’s Quality Score and Domain Rank.

To provide the search bot with quality search results, you should always be building good links for your site. These links should help the computer determine relevance between pages on your site, thus making search results better.

With that in mind, there are two ways you should exercise to improve internal linking.

  • Spread link equity –In a study by Moz, the concept “link juice” is considered as key to understanding search rankings, beyond the most important factors of content and unique positioning. So the perspective for link building ought to be about making sure that each page gets some link equity, rather than attempting to max-out your output with a flood of links.
  • Nurture the low-hanging fruit – There are easily attainable links that don’t necessarily hold the same value as highlinks. However, it is still worth adding throughout to supplement your internal linking efforts or as part of your overall social media marketing strategy to increase the value of your content over time. (Media Library page link, plain text file link)
    • Overlinking is when your blog or website links to other websites (and blogs and social profiles) but the inner blog or site does not necessarily mention the most recent post from the original site, mutually linking sites.
    • Local business listing hyperlinks even if they are “no follow” for potential ranking purposes.
    • The keyword/niche you want to optimize is “Press releasesSocial share/mentions”

Web Data

The schema is really not new, as it has been used on and off as a part of ad campaigns over the years, but we are seeing stronger initiatives targeting it in action recently. That’s because there is a move online to ensure that website content always reflects the data on which it is based. If your site has data adapted from schema and optimized it, then effectively you will be more relevant to a wider set of consumers searching for desired goods and services. This can become so interesting for Google and its competition, so you should find out about it more.

  • The star rating
  • The product price
  • Stock status

All this information can be inserted in the search results, in a form of This gives you more search engine real estate, thus leading to higher click through rates (CTR). Aside from that, if you find that interesting, you can also utilize this schema tagging technique.

Functional Web Design

Some of other common issues include client-side redirect with misspelled URLs, blacklisting of pages, broken images and navigation bars, images not appearing in search engine results, image maps missing, form validation errors and badly formatted texts.

  • Duplicate page titles,
  • missing page titles and H1 tags,
  • 404s and links to redirects to a different webpage.

In order to avoid technical issues and glitches, there are steps that you should take such as

  • Based on Pingdom Statistics, the crawlability of your site can be measured in real time,
  • helping to find out what Google actually has indexed,
  • what settings need to be changed to bring structure of your website back and if there are errors in Google tools as far as Crawling is concerned.


One of the primary ways of telling search engines where they cannot or should not go is using a robots.txt file. By using this file, search engines get information regarding what pages they must crawl and select and which they should exclude. So we need Yoast SEO program to avoid errors with XML sitemaps and use their real-time working Google Analytics integrated component name.

With this simple statement, Yoast did a good job of giving the basics on how Google’s spiders work, how a Robot.txt standard is required, and how the standard continues to grow.

Before a robot spider (or search engine crawler) will index a website, it will open up the robots.txt file. These files let you inform your robots or crawlers on your website what URLs you want to be indexed.

Optimise Your Marketing

You must optimize your website to make sure it is highly ranked, hence guaranteeing greater visibility in search engine results pages like the 1 or 3 on Google. Thus, if your main goal is brand awareness and online promotion, SEO is one essential area where you must thus concentrate to present your company in the best possible manner appealingly, display anything you have for sale, increase number of customers and also conduct more business.

Expanding your business reaches and bringing in new customers will require time, dedication, and trial and error. In the long term, however, well-optimized SEO campaigns can have significant financial developments in the business. With regards to potential sales opportunities, an enhanced digital marketing strategy has many latent potentials that would be realized

If you are interested in SEO but are not scouring the internet looking for the best SEO Agency, contact Adma Digital Marketing Agency.

Include SEO In Your Digital Marking Strategy

Establishing Keywords •
Informative Content •
Link Building •
Web Data •
Functional Web Design •
Sitemap •
Optimise Your Marketing

digital marketing agency optimising seo strategy