Pay-Per-Click Is a Cost-Effective Way to Gain Traffic

If you haven’t used Pay-Per-Click (PPC) advertising in the past, consider it now. It’s an effective way to get your brand out there and attract more people to your site. The beauty of PPC is you set your budget and only pay when a user reaches your website, so it’s a fantastic value for your money. You have complete control of how much you want to spend, and that amount can be changed at any time. It also targets the audience you want to reach by allowing demographics to be set, such as location, language, and device.


Search Engine Optimisation Is A Powerful Tool

The companies that have continued to thrive in 2021 have a strong search engine optimisation (SEO) plan. A great place to start is by looking at what worked well in the past and what didn’t. To view this data, you should reach out to SEO specialists to complete an audit. This will help you understand your website rankings better, how well your keywords are performing, and identifying holes in your SEO strategies. If you find this confusing, take time to better educate yourself by reading articles, listening to podcasts, and asking the SEO strategists you’re working with for more information.


Content Plays a Crucial Role in a Successful Strategy

Start by defining your purpose. Is your main goal in creating great content to increase brand awareness, convert users, or attract past customers? Create a plan that ensures your audience’s questions are answered. You want to build trust and connect with your clients to generate leads. Make your content creation the piece of your marketing plan that consistently defines who you are and the expertise you bring to your industry.


Email Marketing Matters

Email marketing may have been around for more than three decades, but it is stronger today than ever before. Here are three crucial things to remember when you craft your emails:

  • Keep it personal. Make the user feel as though the email was written just for them. Ensure the content closely matches their interests before they even open it.
  • Plan to see a lot more text-only email in 2021. Not every email has to include GIFs and eye-catching images. This, again, makes for a hyper-personal feel that customers appreciate. Think “letter style” written just for them.
  • Consider interactive emails this year. Give your subscribers the ability to view products, shop, and explore additional content straight from your email. Make it easy for the visitor to take the one-stop-shop approach by making it easy for them to add to their cart directly, book a room, or take a quiz.


The Power of Social Media Is Here to Stay

Social media may have changed over the past few years, but it isn’t going anywhere. More than just a trend, social media is a powerful tool for connecting with users. Conversational marketing continues to grow as a way for clients and brands to engage and build relationships. Simply posting and hoping for the best is no longer an effective strategy. Users are looking for a two-way conversation about important topics, especially during the trying times we are faced with today.

As often as possible, use chatbots, live video-streaming platforms, and social channels to connect personally and show the brand’s human side. Be genuine and as transparent as possible about your product or service, as well as your pricing structure. Visitors are more socially conscious than ever before and want to engage in conversation surrounding key topics such as mental health and education. Be aware that people are searching for brands that express values that are in line with theirs and avoid brands that do not.